If you are going to have a Website, you’re going to want visitors. A site isn’t useful at all if no one knows you’re there, so you want traffic. The best source of traffic is the search engines, which can provide visitors to your site for free, if they can find your site in the results pages. Search Engine Optimization, or SEO, is big business these days, as more and more people realize just how hard it can be to have your Website rank highly in the search engines. You can easily spend thousands of dollars on consultants or gurus who will optimize your site for you.

Charles Kirkland has attempted to “lift the veil” that hangs over the science of search engine optimization with the release of his new product SEO Codebreaker. This product is an extensive series of videos that attempts to explain how the search engines work, how optimization works, and how you can make use of the same techniques the pros use without having to pay thousands of dollars to an expensive consultant.

This sounded promising, so I decided to have a look.

There were four things I wanted to know about SEO Codebreaker:

• What do I get for my money?
• Is the product affordable?
• Is it easy to understand?
• Can I put it to use right away?

Optimization can be complicated; I’ve read several books on the topic and I use some expensive software to manage my sites. Can Charles Kirkland really simplify the process? His product isn’t an ebook; it’s an extensive series of videos that not only explain how optimization works, but actually shows you how to do it.

The videos are broken down into nine categories:

• Basics and Program Overview - How the process works and all about search engines
• Market Research - How to determine your level of competition
• Keyword Research - Keywords and what your site and pages are “about”
• On-Page Factors - Things on your Web pages that can make a difference
• Off-Page Factors -External factors that can affect your rankings
• Getting Traffic and Links - How to get other sites to link to you and send free traffic your way
• Social Media Sites -The usefulness of Facebook, MySpace and more
• Blogging Made Easy - How simple blogs can become traffic machines
• Case Study -Real-world examples show you how it’s done

These nine topics are subdivided into other sections; there are as many as 19 videos per topic! This is far from a glossy overview of how to get the search engines to work for you; rather it’s a complete, in-depth system that you can put to work right away. The videos are easy to access, short enough that they won’t lose your attention and easy for anyone to understand.

All in all, this product is a great product for anyone with moderate or no experience with search engine optimization. It’s a terrific product for the money.

Charlie Essmeier
Retro Marketing

You can purchase SEO Codebreaker here.

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